Monthly Archives: April 2014

McDonald’s rather clever way to sell graduate careers to thousands of students – and what we can all learn

There are some easy sells in graduate recruitment and there are some harder sells. If you share your recruitment brand with a consumer brand that has sex appeal, then you’re laughing. Chocolate, health drinks, cosmetics, you know what I’m talking … Continue reading

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Clifford Chance first law firm to win The Graduate Employer of the Year. Cue a frankly un-British outpouring of emotion

Regular viewers of the Hollywood Oscars will know that recipients of the awards are either super cool or madly emotional. Being an American event, the response to victory is one or other of these but never anywhere in between. This … Continue reading

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It’s not reaching the top, it’s staying there. Law firm Allen & Overy explains the secrets of its enduring popularity with students.

We have all experienced success, but most of the time it’s occasional or fleeting. A golden moment in time which means everything to us but, sadly, to the rest of the world, it fast becomes yesterday’s chip wrapper. A fading … Continue reading

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