Monthly Archives: June 2014

Revealed. The key to effective recruitment marketing. Get out of your head and into theirs. And tell them a story…

It’s rare when experts agree. That’s the whole point of experts. They’re right (it helps) but they’re right in such a way that demonstrates they’re different from and far more right than other experts. Or indeed, that other experts have … Continue reading

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Rise in graduates’ optimism revealed as, well, tiny

“I don’t know why we are here, but I’m pretty sure that it is not in order to enjoy ourselves”. Ludwig Wittgenstein, Austrian philosopher and the kind of person that you don’t want visiting at Christmas. To begin a blog … Continue reading

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Improving the odds of recruiting high potential graduates

One of the advantages of being a commentator rather than an opinion-former is that you can freely use other people’s work in your work (suitably if lightly acknowledged of course) to give readers the impression that the months/years of painstaking … Continue reading

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Recession has undermined undergraduates’ trust in employers

“I’m not upset that you lied to me, I’m upset that from now on I can’t believe you.” Friedrich Nietzsche Trust. When it goes, things change. Warm feelings grow cold. Admiration is replaced by suspicion or worse, indifference. So when … Continue reading

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