Category Archives: Parents

Parent power: getting in the way or enhancing social mobility?

The recent GTI Media survey of parental influence upon children’s career choices packs a punch. It shows the hearts and minds of UK parents need a spot of lifting, opening, re-educating and – in extreme cases – requiring a transplant … Continue reading

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Recruiters and universities: To reach the children, you need to engage with their parents

If you are blessed with small children and doubly blessed with small children talented enough to play football for the local team coached by someone’s dad, then you have surely witnessed the parents from hell. Or heard them shout in … Continue reading

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Parents. A growing influence on their kids – and how this affects your engagement strategy now and in the future

In the immortal words of Hull bard Philip Larkin, they f**k you up your mum and dad. It’s OK to be crude when it’s Art of course. Philip might have been somewhat ironic with his glib analysis of parental influence … Continue reading

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